Gisele Bündchen Stars in Under Armour’s “I Will What I Want” @giseleofficial @UAWomen

Having made its fair share of headlines these past few weeks, Under Armour is back to premiere its latest ad campaign “I Will What I Want” starring 2014′s highest grossing model, Gisele Bündchen. The Brazilian native is filmed viciously kicking and punching a heavy bag with blog comments or “noise” circling around her. “We wanted to show a new side of Gisele—the unguarded, raw, real and brave side that shows what it’s like living in the public eye,” said Droga5 creative director John McKelvey. “The campaign shows all the contradicting opinions she is constantly exposed to and the focus and determination it takes to tune out the noise and will what she wants.”


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