Inspired by riots, rebellion, and unrest, The Hundreds presents its lookbook for Winter 2014. Shot in Anchorage, Alaska by Jovell Rennie, the upcoming seasonal collection embodies mobility, progression, and protection across staple silhouettes like fleece pullovers, plaid button-downs, and rugged outerwear. Said Bobby Hundreds of the drop:
One of the clearest ways of defining who you are is by fighting against what you are not. The Hundreds was established as a response –- to convention, to rules, and industry paradigms. As a couple of kids who built something out of nothing, we’ve proudly bore the flag of the independents and the counterculture. We’ve sought revolution –- a new philosophy for how clothing should be understood, brands experienced, and companies built. The Hundreds Winter 2014 is inspired by this history. The season considers the uniform of radical thinkers and progressive activists. It acknowledges the fashion aesthetic of social change from punk to politics to protests. You know what you stand for. This is what you’ll stand in.
The Hundreds’ Winter 2014 collection is set to drop at authorized stockists, the brand’s flagship locations, and online this Saturday, October 11.