Concepts x New Balance 997 “Rosé” Video @cncpts @newbalance

Following the unveiling of the collaborative effort last week, Concepts and New Balance have released a video documenting the design and manufacturing processes that went into the “Rose” shoe. The video takes us behind the scenes and gives us a glimpse of the actual production of the shoe and the setting up of the presentation space. Check out the video for yourself above, then head over to the new Concepts NYC location or online store to cop the limited edition shoe starting November 8.

Concepts NYC
225 Hudson St.
New York, NY 10013
United States


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