For the 2014 holiday season, BAIT will launch the fourth chapter of its ongoing CruelWorld Initiative with Saucony, dubbed the “Midnight Mission.” The concept was inspired by Los Angeles’ Midnight Mission located in the heart of Skid Row. The Midnight Mission is a non-profit organization that provides food, shelter, recreation, and counseling to the people of Skid Row. 2014 marks its 100th year in serving the community, closing this year with 1.1 million meals provided and counting. The CruelWorld 4 “Midnight Mission” is synonymous in its medium to provide comfort, ease, and recreation, yet at the same time bringing a stark contrast of awareness to the realities of Skid Row. The CruelWorld 4 “Midnight Mission” design was executed to emphasize extreme comfort and ease. A combination of cozy fleece materials are used for the entire upper, creating a shoe that is lighter and more comfortable to help alleviate your daily activities. An iced outsole adds a clean touch to the bottom, while the tongue labels and insoles display a comfort-minded note from the design. The BAIT x Saucony Shadow Original CruelWorld 4 “Midnight Mission” arrives Saturday, December 6 at all four BAIT locations for $120 USD. Online registration for a chance to purchase through BAITme.com begins now.