Rihanna Officially Joins PUMA as Women’s Creative Director @PUMA @rihanna

 Puma, RihannaNews of a relationship between PUMA and Rihanna have finally been officially acknowledged as the German sportswear giant has named the singer as both a global ambassador for women’s training and the creative director for PUMA Women. This news comes as only the latest notch in the superstar’s fashion ventures, having earned the CFDA’s Fashion Icon Lifetime Achievement award just earlier this year. In her creative direction position, Rihanna will work directly with the in-house product creation team to design and customize PUMA silhouettes for the modern woman, in addition to creating her own special range. Look for the fruit of this relationship to hit stores in the ensuing months, and for Rihanna to appear in PUMA’s ongoing Forever Faster campaign in early 2015.

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